Depending on how you plan to use the flower; in market bouquets, wedding & event design or bouquet subscriptions you should ask yourself ‘what is my goal for this flower?
This question should drive the decision on whether to purchase and put in the effort to grow each cultivar you choose.
Bouquet subscriptions: Building a bouquet subscription business takes time. Getting to know your customer and cultivating relationships with them. Consider giving your subscribers first chance to purchase tickets for workshops and events you are hosting. They are making a commitment to you, show them you appreciate their business. Flower customers love to see the ‘behind the scenes’ images and videos so be sure to include these in the newsletter or blog on a regular basis (I’m still struggling with this).
A tip to grow your subscriptions: Visit businesses that might be interested in a regular delivery of fresh, locally grown flowers. Consider spas and beauty salons, hotels, upscale restaurants and museums. Consider offering realtors a special package for their buyers on closing day. Locally grown flowers make a great Thank You gift for the new home buyer!
Wedding and Events: Wedding design work requires a lot from a flower. These blooms must be workhorses that can stand up to being handled, trimmed, arranged in tight installations or bouquets and then travel to the delivery point. At delivery on the wedding day, the flowers must be at their best and continue to shine for the entirety of the celebration.
The Farmer’s Market: If you are growing for bouquets to sell at Farmers' Markets remember to offer something that the produce sellers will not likely be offering. Most produce farmers grow zinnia, cosmos, sunflowers - you get the picture. Your bouquets must stand out to attract the flower buyers’ notice. Your farmer's market customer will usually prefer more bright, colorful flowers than, say a bride or event coordinator.
Cut Flower Seedlings: Another option to consider is growing cut flower seedlings for resale. Be sure to check into your state’s legal requirements, licensing and permits to sell living plants. Offering cut flower seedlings for home flower growers can set you apart at the Farmer’s Market or be a thoughtful thank you gift to your subscribers. Most big box stores do not sell the specialty cut flowers like Cosmos, Bells of Ireland or Love-in-a-mist. You can meet a niche market’s need by providing these flowers for gardeners to enjoy in their own yards. Consider a 9-pack with different varieties that would essentially be a cut flower garden ready to be planted.
What are your flower goals?
My flower goals are divided into two service categories: Market & Subscription, Events & Workshops.
Drop me an email at the link below and share your flower growing tips, goals and something new you’re growing this year. The best part about this flower farm life is all the support we share with one another.